Tech From Dad needed a bit of a rebrand. After being formed in 2021 it was time for something new. The idea behind Tech From Dad is simple, an online presence that gives reviews, recommendations, and tips around tech from a dad.

The idea behind this rebrand was to have some fun. The original brand was very “tech blogger” feeling. With this we wanted to explore something different and from that came the tech mascots. These mascots are a homage back to the snack mascots at the movie theaters of years passed. Intended to have a nostalgic, fun, silly feeling. The colors pulled from the old brand but added in a slight adjustment to continue with that warm nostalgic feeling. Below is a taste of the new brand, you’ll see a new word mark and a few tech focused mascots.

Tech From Dad is currently in the process of deploying this new brand to their online presence and I can see this project growing over the next year into additional mascots and digital brand materials.