HealthWyz is a Colorado based healthcare startup.
Branding
The branding was created in concert with the founder of the company. The HealthWyz logo is a combination of two different forms, a medical cross and a butterfly.
But why the butterfly?
The butterfly represents transformation, new beginnings, and freedom. These ideals resonate with the journey of health and healing. It’s also a reminder of the fragility and hope that comes with a change in ones life. The wings of the butterfly tie back to the four pillars of Measurement Based Care: being patient-centered, data-driven, focused on real-time feedback, and tooted in collaboration.
In all, HealthWyz is amazing to make an impact in this industry. They want to help people navigate their health journey with care, innovation, and a sense of possibility.
Product Design
Working with the team, we outlined a few MVP (minimal viable product) flows and design needs to get things up and running. Building off of Tailwind CSS, we put together a set of simple desktop-based screens and flows along with a start to a component library.
We built it on a responsive framework even though we know that the majority of the users will be desktop based, this allows for future flexibility as the product grows.
As the product takes shape and it gets into users hands we will evolve the UX and UI, but as of right now the goal was simplicity to get to market.
